Netflix To Turns To Daily Live Video With Deal For Charlamagne Tha God’s ‘The Breakfast Club’ Podcast
Netflix will start its first daily live program next month when it streams the video podcast The Breakfast Club with Charlamagne Tha God, DJ Envy and Jess Hilarious.
The daily show will debut on Netflix on June 1, and will simulcast on iHeartMedia, which entered into a partnership with the streamer last year. The radio broadcast will still have commercial breaks, but Netflix viewers will see “exclusive bonus segments, behind‑the‑scenes moments, extended discussions and original content,” the two companies said.
Charlamagne Tha God said in a statement, “The media landscape will always evolve, but one thing consistently cuts through: live programming. That’s a big reason The Breakfast Club has sustained its reign for so long. We’re building something powerful—real‑time conversation, real community, on a global scale.”
The three-hour morning show originates from WWPR-FM in New York, and will continue to be syndicated by Premiere Networks to more than 100 broadcast stations. It also is available on the iHeartRadio app.
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The Breakfast Club launched in 2010 and has featured guests including Barack Obama, Kamala Harris and Joe Biden, as well as pop culture figures such as Jay-Z, Cardi B, Kendrick Lamar and Alicia Keys. The Wall Street Journal first reported on the Netflix deal.
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