Can You Trademark Yourself? Inside Matthew McConaughey’s Novel Legal Strategy to Fight AI Theft
Matthew McConaughey sat before a roomful of aspiring young actors and filmmakers this February at his alma mater, the University of Texas at Austin. He was speaking at Variety and CNN’s town hall that featured the “Dallas Buyers Club” Oscar winner alongside his “Interstellar” co-star Timothée Chalamet.
McConaughey had just been asked about the future of Hollywood, given the astonishing advances of AI. He issued a call to arms. “It’s already here,” he said. “It’s not going to be enough to sit on the sidelines and make the moral plea that ‘No, this is wrong’; there’s too much money to be made, and it’s too productive. So I say, own yourself — voice, likeness, etc. Trademark it, whatever you gotta do, so when it comes, no one can steal you.”
Related Stories
