Analysis: BBC, Sky & Netflix Dominate YouTube UK Reach But Niche Channels Drum Up Loyalty

EXCLUSIVE: Traditional players like Sky, the BBC and Netflix reached by far the most YouTube users in the UK last year, according to new data.

Sky News was the most-watched UK channel after being viewed by nearly nine million people, according to exclusive data shared with Deadline by Digital i, placing it around 500,000 ahead of the BBC in second. Netflix came third with 7.9 million.

Both Sky and the BBC are represented twice in the top 10, with the Sky Sports Premier League channel and the BBC News YouTube channel also making the cut.

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