YouTube Sees Growing Share of Consumers Eager to Watch Its Videos
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Brian Steinberg
Senior TV Editor
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YouTube has long been known as a place popular among younger viewers, but what happens when those people get older?
For Brian Albert, the executive who represents the Google video-sharing service in its negotiations with Madison Avenue, the answer is simple: They keep watching YouTube.
“The older millennials will turn 45 this year, and they really are the first generation to grow up with a supercomputer in their pocket. To them, there really is no difference between streaming a video on their TV screen and scrolling video in a feed” says Albert, managing director of YouTube Media Partnerships & Creative Works for Google, during a recent interview. “As they grow older, we just don’t expect them to consume media the way their parents did.”
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