YouTube Says It Is Making AI Labels More Prominent, Giving Viewers “The Context They Need”

YouTube is making a more concerted effort to disclose to viewers when they are watching videos made with AI.

In a blog explaining the update Wednesday, the Google-owned video giant said “photorealistic and meaningfully AI altered or generated content” would receive more prominent labels. Long-form videos fitting that description will have labels directly below the video player, while Shorts will be given a label directly overlayed onto the video itself.

“By moving these labels on to the main stage, viewers get the context they need at a glance,” the blog post said.

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