YouTube is turning your TV into a storefront with Google Pay shopping

• YouTube has announced a new “Buy with Google Pay” feature for connected TVs at Brandcast 2026.
• The feature lets you buy products shown in ads directly from your TV in just two clicks.
• While this could make shopping more convenient, it may also make YouTube ads feel even more intrusive.

YouTube is taking another step toward turning your TV into a shopping platform. During its Brandcast 2026 event, the company announced a new “Buy with Google Pay” feature that will let connected TV users purchase products directly from ads without leaving their television screens.