XREAL’s $299 AR glasses finally look like something people may actually wear

• XREAL has launched its new X By XREAL sub-brand alongside the a01 AR glasses, which feature a lightweight 62g design, a 1600-nit HDR10 display, and interchangeable front frames for customization.
• The a01 focuses heavily on comfort and practicality, featuring slimmer hardware, multiple nose pad options, transparent or immersive viewing modes, and a new anti-shake system designed for stable viewing during travel.
• Unlike premium mixed reality headsets such as the Apple Vision Pro, the a01 targets casual entertainment and gaming users with a more affordable $299 starting price.

XREAL seems ready to move AR glasses beyond the usual niche tech crowd. With its newly announced sub-brand, X By XREAL, the company is clearly trying to make wearable displays feel more approachable, stylish, and practical.

The first product in this new lineup is called the a01, and it focuses heavily on solving some of the biggest problems people usually associate with AR glasses. That includes bulky designs, uncomfortable fits, shaky visuals, and products that look too futuristic to wear outside.