Who decides what AI tells you? Campbell Brown, once Meta’s news chief, has thoughts

Campbell Brown has spent her career chasing accurate information, first as a renowned TV journalist, then as Facebook’s first, and only, dedicated news chief. Now, watching AI reshape how people consume information, she sees history threatening to repeat itself. This time, she’s not waiting for someone else to fix it.

Her company, Forum AI — which she discussed recently with TechCrunch’s Tim Fernholz at a StrictlyVC evening in San Francisco — evaluates how foundation models perform on what she calls “high-stakes topics” — geopolitics, mental health, finance, hiring — subjects where “there are no clear yes-or-no answers, where it’s murky and nuanced and complex.”