Volvo electric semi scores another real-world win with Coca-Cola

Pepsi may grab headlines with their Tesla tie-in, but arch rival Coca-Cola is quietly building an electric truck fleet of its own, and its Canadian fleet of bright red Volvo VNR Electric semis has just grown to more than forty!

Coke Canada Bottling deployed three new Volvo VNR Electric semi trucks to its iconic “Red Fleet” in Quebec City, QC this week, with four more set for deployment in Vancouver, BC coming soon. The move reinforces reinforcing the company’s commitment to reducing pollution, without disruptions in service across the northern country.

“As we grow our family-owned business, we are committed to responsibly managing our [carbon] footprint,” explains Tony Chow, president of Coke Canada Bottling. “This expansion marks an exciting evolution for our growing fleet of electric vehicles. We’re pleased to be adding seven new Volvo trucks to service our customers across the Lower Mainland and the Quebec City region. This is one of the ways we’re taking action to reduce carbon emissions across our business while continuing to meet and exceed the expectations of our customers.”

The expansion of Coke Canada’s Volvo fleet follows a successful 2023 Montreal pilot, where VNR Electric trucks proved a natural fit for local and regional routes, where predictable routes and cycles can help make the shift to battery-electric an easier sell for cautious fleet managers.