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Versant Sells Youth Sports Digital Outlet SportsEngine
Versant, which has telegraphed plans for M&A since spinning off from Comcast, has executed an expected sell-off of youth sports digital specialist SportsEngine to another company in the sector, PlayMetrics.
The asset had long been rumored to be on the list of assets Versant was looking to shed. NBCUniversal acquired it in 2016 and it was gradually integrated into other sports and digital properties in the NBCU portfolio. Versant said the transaction reflects its focus on four strategic pillars: business news and personal finance; political news and opinion; golf; and sports and genre entertainment.
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