Variety’s Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because ‘Fans Are Smart, It Has to Feel Real’

Apr 23, 2026 12:30pm PT Variety’s Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because ‘Fans Are Smart, It Has to Feel Real’

By Kennedy French

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Kennedy French

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Variety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together the most influential marketers, creatives and brand leaders who are shaping the future of entertainment. Held April 22 at the Beverly Hilton, the summit covered the real-world impact of AI on creative workflows, how live experiences have become the center of the marketing mix, the evolution of franchise building and creator partnerships, and why authenticity with audiences has become the standard expectation.

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