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Upfronts 2026: The Year That Scripted Series Made A Comeback On Broadcast, Defying Naysayers
To periphrase the famous musical title, a funny thing happened on the way to the upfronts this year. One by one, the four major broadcast network announced their 2026-27 lineups, and each of them featured more scripted series than the current season.
The turnaround was so unexpected that the trend went unnoticed by many, including likely the Netflix upfront speechwriters.
“Other companies are spending the majority of their budget on sports and cutting back on scripted shows,” Chief Content Officer Bela Bajaria said on stage at the streamer’s presentation, which was held on Wednesday afternoon, after all broadcast networks had unveiled their 2026-27 plans.
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