Tribeca & TikTok Vets Launch America’s First Microdrama Festival

EXCLUSIVE: America’s first microdrama festival is launching in New York.

Alza Festival will feature vertical video series premieres, creator spotlights, live conversations, and immersive brand activations, a first-of-its-kind in the U.S. that taps into the buzzy new space.

Alza comes from Pete Torres, a former Tribeca COO, and Rita Vinnik, a former creator initiatives lead at TikTok. Torres is founder while Vinnik willl be Head of Content & Creator Strategy. Former Tribeca Festival Vice President of Development Katie Korfhage serves as COO of Torres Live, the live events platform producing Alza.

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