Toyota takes a U-turn in ‘Haters Anthem’ ad to promote its new EVs [Video]

Toyota is apparently flipping the script by putting “EV haters” in its new electric SUVs to turn skeptics into believers.

Toyota turns from EV hater to promoter in new ad promo

Widely considered to be an “EV hater” itself after years of dragging its feet, Toyota is suddenly promoting them in its new “Haters Anthem” ad campaign launched on Monday.

The video centers on turning skeptics into believers by putting puppets that hate EVs in its new electric SUVs to convert them one by one.

Toyota said the ad is designed to show that EVs can fit into any driver’s daily life, or in other words, “how going electric can feel simple, natural, and worth exploring.