Tony Seiniger, Poster Designer and Movie Marketer, Dies at 87

May 15, 2026 4:50pm PT Tony Seiniger, Poster Designer and Movie Marketer, Dies at 87

By Pat Saperstein

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Pat Saperstein

Deputy Editor

@Variety_PatS

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Tony Seiniger, known as “The Godfather of Movie Advertising” for his work on campaigns for films including “Jaws,” died May 11 in Atlanta. He was 87.

Born in New York City, he studied at the Rhode Island School of Design. He got his start at EUE/Screen Gems in New York, working in commercial production and then in key art design, creating posters for films including “Shaft” and “Mean Streets.”

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