This $8,000 projector is betting cinephiles will pay for brightness

• Optoma has announced the HCPro-5400, a 4K triple RGB laser projector
• The high-end projector is rated at 5,000 lumens and supports Dolby Vision, IMAX Enhanced, and HDR10+.
• It is priced at $7,999 with expected availability later this week.

Optoma has announced the HCPro-5400, its newest high-end home cinema projector that taps into two familiar trends: high brightness and a long spec sheet. Like a lot of recent launches, it leans hard on headline numbers.

The launch leads with a 5,000-lumen rating, which is objectively a lot. That’s well beyond what most traditional home theater setups need, but it lines up with where the category is heading. Projectors aren’t just for dark rooms anymore, and brands keep pushing them into everyday spaces.