Tesla files new Roadster trademarks with unique badge ahead of launch

Tesla has filed two new trademark applications for the Roadster with the United States Patent and Trademark Office, revealing a stylized wordmark and a distinctive triangular badge that departs from the automaker’s standard branding approach.

The filings are the clearest signal yet that Tesla is preparing to bring the long-delayed electric supercar to market — nearly nine years after the prototype was first unveiled.

The filings

Tesla submitted both applications on February 3, 2026, on an “intent to use” basis, meaning the company has declared a plan to put these marks into commercial use but hasn’t deployed them yet.

The first filing (serial number 99630872) covers a stylized “ROADSTER” wordmark — all-caps, stretched, and angular with segmented letterforms that lean into a futuristic, high-performance aesthetic. It’s classified under IC012 for electric land vehicles.