Tesla Filed A New Roadster Trademark. Is It Finally Happening?

HomeTeslaRoadsterNews Tesla Filed A New Roadster Trademark. Is It Finally Happening?

Tesla promised the new Roadster would enter production in 2020, but it still hasn’t happened.  

Photo by: Tesla Anthony Alaniz By: Anthony Alaniz May 7, at 2:00pm ET

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The Breakdown:

• Tesla filed a new trademark for the Roadster.  
• It appears to show a new logo or badge for the car.  
• Tesla had promised Roadster 2 production would start in 2020.  

Tesla announced the second-generation Roadster nearly a decade ago. It was supposed to enter production in 2020, but in true Tesla fashion, the automaker failed to meet its own schedule. Six years after its expected arrival, there is still no Roadster, but a new trademark suggests it might finally be happening.  

At the end of April, Tesla filed a new trademark for what appears to be the Roadster’s logo or badge. It features Roadster script at the top of an asymmetrical hexagon with stylized lines extending from the bottom.  

Tesla Roadster Prototype

Photo by: Tesla

Tesla filed to use the branding on an assortment of goods, including electric vehicles, clothing, and batteries. The automaker filed the trademark on April 28, 2026, after filing two others in February. One of those was for "Roadster" branding, while the other was a silhouette of a low-slung coupe.

We have not heard much about the Roadster in recent years. The new trademark filings are our best indicator yet that the long-promised sports car finally arrives. Tesla noted in a recent earnings report that the automaker is still preparing to produce the next-gen model.  

Tesla CEO Elon Musk had promised a Roadster 2 demon on April 1, with production starting 12-18 months after that, but it never happened.  

Motor1’s Take: It's been nearly a decade since Tesla first showed off a prototype for the Roadster, and it could still be over a year before production begins, if Musk is correct about the timeline. These recent trademarks make it feel like we are very close to the real thing entering production. 

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Source: US Patent And Trademark Office

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