‘Super Mario Galaxy Movie’ Still The Star With $30M, ‘Lee Cronin’s The Mummy’ Walks To $13M – Box Office Update
FRIDAY PM: Illumination/Nintendo/Universal’s Super Mario Galaxy Movie still has the star power at No. 1 with $30M third weekend, -56%, after a $7.1M Friday, heading toward a $350.2M domestic take by Sunday. While this movie along with Project Hail Mary ($19.4M fifth weekend, -20%, cume $284M) have been the anchors of spring much like Sinners and A Minecraft Movie were a year ago, it was always known that this sequel would be a bit frontloaded with slightly lesser audience exits than the first one. Super Mario Bros declined -35% in its third frame taking its running cume to $436M. Not a big deal, Super Mario Galaxy Movie is headed to a $700M global take and will surpass China’s Pegasus 3 to become the highest grossing movie of the year. Super Mario Galaxy Movie is booked at 4,170 theaters while Project Hail Mary is playing at 3,820 theaters.
In third place is New Line/Blumhouse/Atomic Monster’s Lee Cronin’s The Mummy with $5.1M today and a 3-day outlook of $13M at 3,304 theaters. Audience score on Rotten Tomatoes is now at 77% with critics disliking mummified children at 45%. Social media reach across TikTok, YouTube, Facebook, X, and Instagram was at 265M before opening says RelishMix, 26% horror genre norms and post Covid scary pics such as 28 Years Later (225M), Smile 2 (159M) and M3GAN 2.0 (263M). Mummy cast members are fully socially activated, although with moderate reach including Veronica Falcón who brings 128K fans, Lila Kosta at 120K, Jack Rayner at 82K, plus director Cronin at 39k.
Fourth place goes to the third weekend of A24’s Zendaya and Robert Pattinson romantic drama, The Drama, with $1.5M Friday and $4.7M 3-day, -38%, and a running cume by EOD Sunday of $37.7M. By the way if that cume holds, it is spot on with the tennis threesome rom-com Challengers.
Fifth is the second weekend of the Will Packer produced romantic drama, You, Me & Tuscany with $3.5M, -55%, after a second Friday that was $1.1M. Ten-day cume is $14M.
FRIDAY AM: Before Lionsgate’s Michael moonwalks and boogies down at the box office, we have New Line/Blumhouse/Atomic Monster’s Lee Cronin’s The Mummy which did $1.5M yesterday from showtimes which began at 3PM. The horror pic is eyeing an opening around $12M in a box office universe still dominated by Illumination/Nintendo/Universal’s Super Mario Galaxy Movie which sources have at a third weekend around $44M. By comparison, weekend 3 of 2023’s Super Mario Bros Movie was $59.9M, -35% from weekend 2.
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