Steph Curry & Erick Peyton’s Unanimous Media Teams With Bryan Smiley’s Hard Carry Media For Next-Gen Sports Content Platform

EXCLUSIVE: Steph Curry continues to build out his media empire, and this time he’s shooting for next-gen sports content creators.

Curry and Erick Peyton‘s Unanimous Media has teamed with Bryan Smiley‘s Hard Carry Media to form a joint venture that will act as a sports platform for creators and athletes on social media and YouTube.

The venture will be rooted in NBA star Curry’s sports background, but will act more as a production vehicle. Unanimous and Hard Carry will look to co-develop, produce and distribute creator-led content, formats and scalable IP. This will natively carry on platforms such YouTube and TikTok. The first batch of programs will center on NIL college basketball players.

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