Starbucks in South Korea sees 'very significant drop in sales' amid controversy

Starbucks in South Korea sees 'very significant drop in sales' amid controversy Business

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05:56

Issued on: 26/05/2026 - 11:34Modified: 26/05/2026 - 11:34

05:56 min Share Play (05:56 min) From the show Reading time 1 min

Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee chain's "Tank Day" marketing campaign fails to subside. The group is seeing a drop in sales over the campaign that appeared to reference a deadly crackdown on pro-democracy protesters in 1980. Also in this edition: Ferrari unveils its first fully electric supercar, "Luce".

By: Charles PELLEGRIN Bryan QUINN Advertising Related keywords

• Starbucks
• South Korea
• advertising