Spotify takes on Apple Fitness Plus and Fitbit Premium with guided workouts

• Spotify is launching guided fitness workouts with its new “Fitness with Spotify” hub.
• The feature is available to all Spotify users, with over 1,400 additional ad-free Peloton classes for Premium members at no extra cost.
• Fitness with Spotify directly competes with Apple Fitness Plus and Google’s Fitbit Premium, which offer similar guided workout experiences.

Spotify is officially stepping into the fitness world with a new “Fitness with Spotify” experience. Baked directly into the Spotify app, Fitness for Spotify is essentially a space for guided audio and video workouts, putting the app in direct competition with the likes of Apple Fitness Plus and Google’s Fitbit Premium.