Spotify Launches ‘Party of the Year’ Campaign for Users to Revisit Listening Habits

May 12, 2026 5:15am PT Spotify Launches ‘Party of the Year’ Campaign for Users to Revisit Listening Habits

By Steven J. Horowitz

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Steven J. Horowitz

Senior Music Writer

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Spotify is celebrating its 20th anniversary by launching a fan experience looking back on listening habits throughout the years, like something akin to a personalized time capsule.

The streaming service rolled out “Spotify 20: Your Party of the Year(s)” on the Spotify app on Tuesday morning, allowing users to unlock a variety of features that highlight their experiences since joining the platform. As part of the activation, users can revisit their first day on Spotify, the first song they streamed, the total number of unique songs that they’ve played, and their most-streamed artist of all time.

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