‘SpongeBob Tower Defense,’ Highest-Earning IP-Based Game on Roblox, Launches 2.0 Version in Partnership With Paramount (EXCLUSIVE)

Apr 24, 2026 6:00am PT ‘SpongeBob Tower Defense,’ Highest-Earning IP-Based Game on Roblox, Launches 2.0 Version in Partnership With Paramount (EXCLUSIVE)

By Jennifer Maas

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Jennifer Maas

TV Business Writer

@jmaasaronson

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“SpongeBob SquarePants“-themed game “SpongeBob Tower Defense” is debuting its revamped 2.0 version amid the increasing popularity of the title, which currently sits as the highest-earning game based on existing IP on Roblox.

Set in the world of Bikini Bottom, “SpongeBob Tower Defense” sees players collect and deploy beloved “SpongeBob” characters as towers to fend off waves of enemies — earning upgrades, unlocking skins, and progressing through content updated every Friday.

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