Shade Secures $14M Funding to Enable Creative Teams to Search Video Content Using Natural Language

A New York-based technology startup has raised $14 million to develop a specialized cloud storage platform that allows creative professionals to locate video files using plain English queries.

Conventional cloud storage systems have proven inadequate for creative and marketing professionals who regularly manage extensive media libraries. These teams face mounting challenges in locating specific assets among growing collections of digital files. The situation is becoming increasingly complex as artificial intelligence accelerates content production, generating unprecedented volumes of media materials that require sophisticated organization and retrieval systems.

Shade, the startup behind this initiative, is developing a purpose-built platform targeting agencies, sports media organizations, consumer brands, real estate firms, and podcast producers. The solution enables these professionals to store and efficiently search through their media files with significantly reduced friction and improved accessibility.