Rue Is a Levi’s Girl in ‘Euphoria’ Season 3

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Nate Jacobs may be a Bottega Boy but Rue is a Levi’s Lady in the third season of “Euphoria.”

The relaxed Americana brand, which she wears in Episode 7, is a natural fit for the HBO protagonist who — ever since being brought to life by Zendaya in Season 1 — has been noticeably anti-fashion. While her East Highland peers walked the hallways in glittery eyeshadow and over-the-top Y2K fashion, she opted for oversized sweaters and her signature high-top Converse. In Season 3, having graduated into a criminal underworld, she’s maintained a wardrobe of lived-in and mismatched pieces which, curated by costume designer Natasha Newman-Thomas, root an otherwise sensational show in reality.

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