Rollercoaster Television, Producer Behind Netflix’s ‘What’s In The Box?’, Becomes Standalone Business As ITV Studios Ends Investment After Five Years

EXCLUSIVE: Rollercoaster Television has become a standalone indie as ITV Studios concludes its investment after five years.

The UK indie, which was behind Neil Patrick Harris show What’s in the Box? for Netflix, is rebranding as Rollercoaster Studios and has struck a production and distribution deal with ITV Studios in lieu of the investment.

Rollercoaster, which is run by ex-Remarkable bosses James Fox and Dom Waugh, launched in the summer of 2021 and at that point was wholly owned by ITV. Since then, it has been behind What’s in the Box?, a competition show in which pairs of contestants face off in trivia rounds racing to correctly guess what’s inside each box. Rollercoaster has also produced two seasons of ITV’s You Bet! reboot hosted by Stephen Mulhern and Holly Willoughby.

Related Stories

BAFTA-Nominated Actor Who Plays A Young Alan Carr In 'Changing Ends' Set To Lead BBC's Adrian Mole Adaptation