Riz Ahmed’s ‘Bait’ Plans 21 Category Emmys Campaign, Including Limited Series (EXCLUSIVE)

Apr 20, 2026 12:25pm PT Riz Ahmed’s ‘Bait’ Plans 21 Category Emmys Campaign, Including Limited Series (EXCLUSIVE)

By Clayton Davis

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Clayton Davis

Senior Awards Editor

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Amazon is putting out some “Bait” to hook Emmy voters.

The streamer’s British six-part miniseries “Bait,” starring Riz Ahmed, is making a push for the Emmy season, with plans to submit in 21 categories, including outstanding limited or anthology series, Variety has learned exclusively.

“Bait” follows Shah Latif (Ahmed), a struggling British Pakistani actor navigating an existential crisis while auditioning for the role of James Bond amid cultural backlash, professional pressure and strained family relationships. The Prime Video series, which premiered globally on March 25 after debuting earlier this year at the Sundance Film Festival, has received positive reviews from critics and currently sits at 95% on Rotten Tomatoes.

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