Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name; Chris Aronson Joins Board

Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak.

Comscore Movies, which collects transaction-level data from about 34,000 theaters and more than 200,000 screens across 70-plus countries, operated for years as Rentrak until Comscore acquired it in 2016. The business covers about 95% of the global box office and nearly 100% of the North American box office, providing studios, distributors and exhibitors with key data for release strategy, financial settlements, talent compensation and downstream licensing decisions.

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