Prime Video & Amazon MX Player Unify To Form Huge Indian Streaming Player
Amazon MX Player is being integrated into larger sibling Prime Video in India, which Amazon claims will form India’s largest streaming service.
The unification of the two Amazon streaming services will lead to an offer of a wider selection of ad-funded free content and the services from subscription streaming Prime Video. The combined service will have the largest selection of titles in India.
This will effectively mark the end of the Amazon MX Player brand, though it will remain as an app on the Android platform. However, users clicking through will be rerouted to the rebranded Prime Video identity, while those using iOS, Living Room and other web apps will be redirected to Prime Video, a rep confirmed today.
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