People are finally using Reddit’s search

After being harried by complaints that its search function needed improving, Reddit has in the last few years invested in its search engine, and has even added AI features to help its users find what they’re looking for. It appears that investment is finally paying off: The company has seen a 30% year-on-year jump in the number of people using search every week, CEO Steve Huffman said on Thursday.

Huffman noted that search has been one of the major drivers of user acquisition and retention for the platform.