Paramount Will Keep Licensing Some Content To Third Parties; CEO David Ellison Says Strategy Makes Company “Much More Desirable” To Talent

During Bob Bakish’s years as CEO of Paramount, the company licensed marquee properties like Yellowstone and South Park to third-party buyers in multi-year, eyebrow-raising deals.

David Ellison, who took the helm of Paramount after its merger with Skydance last year, told Wall Street analysts Monday that the company will continue to sell rights to select programming “for the foreseeable future.” He emphasized that the company is not taking a “one-size-fits-all” approach, arguing the ability to keep third parties in the mix makes Paramount “much more desirable” to creative talent.

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