‘On Purpose With Jay Shetty’ Podcast Will Stream on Netflix and Spotify in New Deal
Jay Shetty is bringing his podcast to both Spotify and Netflix.
Under a new partnership, announced Wednesday, video episodes of Shetty’s On Purpose will be featured on both Spotify and Netflix, with Spotify also acting as the global sales representative. Shetty previously had a deal with iHeartMedia for On Purpose.
Video episodes of On Purpose will be available on Spotify and Netflix beginning July 13. At that point, full video episodes will only be on the two services, and not on YouTube or other platforms.
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Netflix had already struck a deal with Spotify and other services to feature podcasts on the platform, as it wades into the podcasting waters. The initial deal with Spotify included The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, The Rewatchables, Conspiracy Theories and more.
Shetty’s On Purpose is a popular motivational podcast, which also features interviews with celebrities, wellness experts and more.
“This is a historic moment, not just for On Purpose but for podcasting itself. We’re entering a new era where interviews can impact culture as powerfully as movies, music, and television on the global stage. It is truly a dream come true to be partnering with Netflix & Spotify at the same time. I would never have believed when I started the podcast just 7 years ago this would happen. To be in business with two of the most influential forces in global entertainment is unprecedented and I couldn’t be more energized for what’s ahead,” Shetty said.
“On Purpose has built one of the most engaged podcast audiences in the world, and we’re excited to expand our partnership with Netflix and Jay by bringing video episodes to Spotify,” said Roman Wasenmüller, VP, global head of podcasts, Spotify. “Spotify is already where millions of fans come to listen to the show, and this next chapter builds on that momentum by giving audiences an even more immersive way to experience it. This partnership also reflects our continued investment in video and our commitment to helping creators grow global franchises on Spotify.”
“Jay Shetty has an extraordinary ability to spark deep, meaningful connections that resonate with millions around the world,” said Lauren Smith, Netflix vp of content licensing and programming strategy. “By joining forces with Spotify, we’re giving On Purpose an expansive new canvas, bringing these visually captivating interviews to our members’ screens with unmissable episodes to look forward to every single week.”
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