Obscured Releasing Acquires North American Rights To ‘The Big Cheese,’ Award-Winning Doc On U.S. Effort To Win “Cheese Olympics”

EXCLUSIVE: Adam “Mr. Moo” Moskowitz had a lot of gall going to Gaul. The American cheesemonger set out to dethrone the French at their Mondial du Fromage, the Olympics of Cheese, by a captaining an upstart U.S. team. Sacré bleu cheese!

This pungent story is told in the award-winning documentary The Big Cheese, directed by Sara Joe Wolansky. Obscured Releasing today announced it has acquired North American distribution rights to the film with plans for a limited theatrical release in August before a VOD platform debut later this year.

“In Europe, cheese mongering is a vaunted, prestigious career,” notes a release. “In America, it often means working minimum wage at a grocery counter. Adam ‘Mr. Moo’ Moskowitz is attempting to change the way American cheesemongers are seen by coaching a team of U.S. competitors to victory at the Mondial du Fromage, the ‘Olympics of Cheese,’ in France. The Big Cheese follows these underdogs as they battle cultural clashes, personal struggles, and melting cheese while training for the ultimate cheese competition.”

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