Nintendo reportedly pressured to raise Switch 2 price as $450 console is sold at a loss

• Copy link
• Facebook
• X
• Pinterest
• Flipboard
• Email

Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter

At $450, the Switch 2 is Nintendo's most expensive console ever. Many of the factors behind the price are beyond Nintendo's control, and even then the company is apparently eating a loss on every unit sold. Investors in Japan are reportedly pressuring Nintendo to follow in Sony's footsteps with the PS5 and finally hike the price.

That's according to Bloomberg, which notes that Nintendo's stocks have fallen precipitously over the past year, coming uncoupled from Japan's Nikkei Index around September 2025. The same fate has befallen Sony's stock over the same period, but Nintendo has suffered far worse – largely, the report suggests, because Sony hasn't been shy about raising the price of the PS5, having done it multiple times now. (Of course, Xbox is just as guilty of raising prices, but its fortunes are not a factor on the Japanese stock market.)

You don't need me to run down all the factors keeping console prices high – the AI-driven RAM crisis, the effects of US tariff policy, and the pressure the war in Iran has put on both general shipping costs and the particular price of plastics are all things that have been affecting our daily lives well beyond our gaming hobby. But they're all making it more expensive for Nintendo to manufacture Switch 2 consoles.

Article continues below

"The market is punishing stocks that lack inflation-hedging power," according to analyst Hideki Yasuda at Tokyo Research Advice. Bloomberg suggests that an array of investors and analysts believe the current $450 price tag is untenable amid rising costs, especially since, the outlet says, Nintendo is already selling the machine at a loss.

But if Nintendo does raise Switch 2 prices, that could also drive down demand for the hardware, which in turn would be another negative for the stock value. Such is the absurd world of the stock market.

Nintendo's next financial report is scheduled for this coming Friday, May 8, so if there's to be any change in the Switch 2 price, it could be announced then.

We've been hearing similar suggestions about Switch 2 price hikes for some time, both from notable analysts and former Nintendo employees. Incredibly, that $450 price tag which seemed so shocking a year ago might just be a steal compared to what we soon may have to pay.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

These are the best Switch 2 games you can play right now.

CATEGORIES

Dustin BaileyStaff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

View More

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Logout LATEST ARTICLES

1. 1Steam stats for Slay the Spire 2's engine Godot show "strong signs of exponential growth"
2. 2Marvel's upcoming Punisher special takes place "before and during" the events of Daredevil: Born Again season 2, says showrunner
3. 3"No one is going to laugh at that": Mortal Kombat co-creator Ed Boon says his feedback on a Johnny Cage sequel fight was "dead wrong"
4. 4"We got it wrong" with Civilization 7, Take-Two boss admits, and he takes "responsibility" for the strategy game's failures: "What we tried to do was a bridge too far"
5. 5After 6 years, Zelda-like Mina the Hollower gets May release date in "make-or-break" moment for Shovel Knight devs