New Apple TV 4K adding AI might look like this Netflix feature

A new Apple TV 4K is rumored to launch this fall with AI support, and the latest Netflix feature offers a helpful example of how AI might benefit the Apple TV.

Apple Intelligence is rumored to hit Apple TV 4K next, and new Netflix feature shows its potential

Apple has long been rumored to be preparing new Apple TV 4K hardware. It was originally expected in late 2025, but reportedly is delayed until Siri’s AI upgrades arrive in iOS 27 this fall.

One upgrade expected in the Apple TV 4K is a more powerful chip to enable Apple Intelligence support.

Apple Intelligence is currently offered across iPhone, iPad, Mac, Apple Watch, and Vision Pro—but not Apple TV 4K.

And a new Netflix feature—AI-powered voice search—offers an example of what Apple Intelligence might enable on Apple TV 4K.

Netflix is testing AI-powered voice search feature

Janko Roettgers is one the few Netflix users who currently have advance access to AI-powered voice search.

And after early testing, he calls it “remarkable.” Roettgers writes at The Verge:

Playing with the feature for a few days, I was impressed by its ability to find relevant picks for a wide variety of requests, ranging from the rather obvious (“date night movies from the ’80s” served up The Breakfast Club) to the very specific (“I like the music of Brian Eno, what should I watch” resulted in a suggestion for Abstract: The Art of Design).

I stress-tested the feature more than people usually would during day-to-day use, but it was able to make solid recommendations in response to unusual requests. I honestly thought asking for “fun kids TV shows about death” wouldn’t get me any results. Instead, it served up A Series of Unfortunate Events and Raising Dion, which both were on point. 

“I had too much coffee today, what should I watch” resulted in Netflix suggesting a “laid-back” Sheng Wang comedy special and the Headspace Guide to Sleep. When I simply said “hurt people hurt people,” the Netflix app responded with “Hurt people do hurt people. Here are some of the stories behind that,” followed by recommendations for 13 Reasons Why and It’s Okay to Not Be Okay.

These examples show how much better TV and film discovery can be when AI is involved.

If Apple’s new Siri in iOS 27 can bring similar smarts to Apple TV 4K and tvOS 27, it will be a major upgrade over the current search feature.

And with the Apple TV app’s integration with third-party streaming services, Siri’s version could be even better than Netflix’s, since it will apply not only to Apple TV content but also HBO Max, Disney+, Peacock, and more.

It’s been a long wait for the new Apple TV 4K, but here’s hoping we’re only months away now.

What kinds of AI features do you want to see in the new Apple TV 4K and tvOS 27? Let us know in the comments.

• Read more: New Apple TV 4K is coming: Here’s what the rumors say

Best Apple TV 4K accessories

• AirPods Pro 3 (limited-time $199 price, down from $249)
• Anti-slip silicone case for Siri Remote, AirTag compatible
• TotalMount for mounting Apple TV
• iPhone Continuity Camera mount for Apple TV