Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth Over $100 Million

May 27, 2026 8:27am PT Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth Over $100 Million

By Todd Spangler

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Todd Spangler

NY Digital Editor

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The video version of Jay Shetty‘s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest big-name podcaster to land a big-money distribution deal.

Spotify, Netflix and Shetty on Wednesday announced a new partnership to bring “On Purpose” into video across both services. Terms weren’t disclosed. A source with knowledge of the agreement told Variety the multiyear deal is worth more than $100 million, and that three other companies had been bidding in the nine-figure range for the rights to “On Purpose.”

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