Myspace Co-Founder Chris DeWolfe Misses The “Serendipity” Of Social Media As Van Toffler-Produced Documentary Premieres

Myspace, which launched 2003, ushered in a joyous time for social media, where users discovered their favorite new band and debuted their angular new haircut for their friends.

The story of the site, which was subsequently bought by Rupert Murdoch’s News Corp in 2005, is told in Myspace, a documentary directed by Tommy Avallone and produced by Gunpowder & Sky, the company founded by former MTV boss Van Toffler.

The film, which premieres today at the HotDocs festival, explores the rise of the site, which introduced top 8 friendships, and how it helped launch the careers of the likes of Katy Perry, Taylor Swift and Dane Cook, and influencers such as Jeffree Star and Tila Tequila.

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