Meta says its new Incognito AI chats are ‘completely private’

• Meta’s new Incognito Chat with Meta AI feature will provide “a completely private way to interact with AI.”
• Content from Incognito Chats isn’t accessible by Meta.
• Incognito Chats will be available in the Meta AI app and WhatsApp in the next few months.

Meta’s got a new way for users to interact with its AI that it calls “completely private.” Accessible from either WhatsApp or the Meta AI app, Meta says the aptly titled Incognito Chat with Meta AI gives users “space to ask questions and explore ideas without anyone watching.”

In a blog post, Meta describes its new Incognito Chat as a way of ensuring the contents of your chat are never viewed by any other human beings, including anyone at Meta. The post also announced that a new Side Chat feature is coming to WhatsApp to let users privately access Meta AI inside chats with other users.