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Meta Hits Cannes As Sponsor With Host Of Gen Z Stars Including Reece Feldman, Enora Hope & Zainab Jiwa
Times are changing at the Cannes Film Festival.
The festival, which banned selfies on its red carpet in 2018, has signed a multi-year strategic partnership with social media and tech giant Meta.
The company – which owns Facebook, Instagram and WhatsApp – unveiled its presence and sponsorship of Cannes in a release on Monday on the eve of the opening ceremony, following a low-key announcement by the festival in April.
The tech giant will be out in force across the festival and market with initiatives promoting its platforms as well as its AI and wearable technologies, and based out of its new Meta House venue in the Majestic Hotel.
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