MDRN Logic Launches Gaming Division Following Terry Hines & Associates Sale, Debuts With PlayStation-MLB Campaign (EXCLUSIVE)

May 7, 2026 9:03am PT MDRN Logic Launches Gaming Division Following Terry Hines & Associates Sale, Debuts With PlayStation-MLB Campaign (EXCLUSIVE)

By Jennifer Maas

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Jennifer Maas

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@jmaasaronson

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Marketing agency MDRN Logic has launched a gaming division, Good Luck Have Fun (GLHF), following the company’s recent acquisition by Terry Hines & Associates.

Led by CEO Erica Coates, GLHF debuted Thursday with a splashy first project: the PlayStation MLB “Future You” campaign featuring former pro baseball player Austin Schultz and comedian Justice Alexander (a.k.a. LGND).

The new division is currently partneredd with other top brands in gaming, including Epic Games/Fortnite, CD Projekt Red, Riot Games and Warner Bros Games.

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