LISTEN: How Gen Z and Gen Alpha are Saving Moviegoing; 10 Questions With Colin Hanks and Ryan Reynolds

May 5, 2026 11:57am PT LISTEN: How Gen Z and Gen Alpha are Saving Moviegoing; 10 Questions With Colin Hanks and Ryan Reynolds

'Daily Variety' podcast dives into news, trends and personalities making headlines in showbiz

By Cynthia Littleton

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Cynthia Littleton

Business Editor

@Variety_Cynthia

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On today’s episode of “Daily Variety” podcast, we hear from top movie marketers who discuss the uptick in Gen Z and Gen Alpha moviegoing that is helping to drive this spring’s strong box office. And Variety’s Michael Schneider brings us a bonkers “10 Questions With” Colin Hanks and Ryan Reynolds, who collaborated on the 2025 Amazon MGM Studios documentary “John Candy: I Like Me.”

The movie marketers assembled April 22 at Variety‘s Entertainment Marketing Summit in Beverly Hills. The group touched on key trends that are playing out in this spring’s surprisingly buoyant activity at the multiplexes. Blair Rich, chief marketing and commercial officer for Legendary Entertainment, cited the company’s experience last year with “A Minecraft Movie.” The fandom response to the film taught her a lot about how to reach Gen Z and Gen Alpha.

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