Lawmakers Introduce Revised No Fakes Act, A Bill To Restrict Unauthorized Digital Replicas
A new version of the No Fakes Act — a bill to regulate the use of AI replicas of a person’s voice and likeness — was introduced on Wednesday, in hopes that the legislation will gain momentum in the time remaining of the current Congress.
An earlier version of the bill was introduced last year, to much fanfare: a bipartisan list of lawmakers sponsored it, and Randy Travis headlined a press conference where performers groups, studios and even tech giants like YouTube, Amazon and OpenAI backed it.
The legislation gives individuals the right to authorize the use of their voice and likeness in digital replication. The digital replication right does not expire at a person’s death, and can be transferred and licensed by heirs, executors and others. That post-mortem right, though, terminates no longer than 70 years after an individual’s passing.
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