LACMA Launches New Billboard Campaign Timed to Opening of David Geffen Galleries (EXCLUSIVE)

May 20, 2026 9:00am PT LACMA Launches New Billboard Campaign Timed to Opening of David Geffen Galleries (EXCLUSIVE)

The project marks the first collaboration between the museum and marketing creative agency Crown + Conquer.

By Marc Malkin

Plus Icon

Marc Malkin

Senior Editor, Culture and Events

marcmalkin

Latest

• ‘Masters of the Universe’ Star Nicholas Galitzine on Eating Whatever He Wanted to Lose His He-Man Body and Having a ‘Great Time’ Making ‘Red, White & Royal Wedding’ 17 hours ago
• Marcia Gay Harden to Mothers Who Don’t Accept Their LGBTQ Children: ‘You’re Making a Great Big Mistake’ 1 day ago
• LGBTQ Body Horror ‘Four Itchy Boys’ Trailer Terrifies With Bloody Scratching: ‘It’s a Story That Will Get Under Your Skin’ (EXCLUSIVE) 1 day ago

See All

LACMA has launched Very LACMA, a new public-facing promotional campaign timed to the opening of the new David Geffen Galleries.

The citywide Los Angeles billboard campaign hopes to attract new museum visitors and reintroduce the art institution to communities throughout Los Angeles County.

The billboards feature images of the museum and its artifacts with statements such as “Los Angeles County Museum of Art Is Open. Very LACMA” and “Where Light Is a Very Wild Animal. Very LACMA.”

Related Stories

Dwayne Johnson Gives Raunchy Netflix Roast of Kevin Hart and Hits on His Wife: She Deserves ‘An Academy Award for Pretending She Likes to F— You’