Jason Sudeikis, Stephen Graham, Jodie Turner-Smith and More Star in Burberry Sports Campaign

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Burberry is bringing together a roster of Hollywood actors, models and football stars for “A Good Sport,” its Autumn 2026 campaign inspired by the atmosphere and rituals surrounding football game day.

Soundtracked by Bloc Party’s “Banquet,” the campaign stars Jason Sudeikis cheering from the stands alongside Romeo Beckham and Burberry ambassador Bright, while Jodie Turner-Smith appears navigating the pre-game crowds and Lucy Punch lines up at a classic burger van. Stephen Graham also appears as a children’s Sunday league football coach in the campaign film.

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