It’s not just one thing — it’s another thing

Sometimes, things are not just one thing — they’re also another thing. This sentence construction (“It’s not just this — it’s that”) has become so common in AI-generated writing that now, it’s no longer just a clue that a piece of writing may be synthetic — it’s almost a guarantee.

That’s why I was not just intrigued when I saw a Barron’s report about how this sentence construction has dramatically increased in corporate communications — I was deeply amused. The report didn’t just remark on the prevalence of this phrasing in corporate communications — it scanned the market intelligence firm AlphaSense’s database to find how often this phrasing was used in corporate news releases, earnings reports, and government filings.