Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal

Instagram announced on Wednesday that it’s globally launching “Instants,” a new feature for sharing authentic, disappearing photos after testing it with select users. The feature lets users share disappearing photos with their Close Friends or mutual followers that can be viewed only once and remain available for 24 hours.

The app borrows ideas from social platforms like Snapchat, Locket, and BeReal, as it focuses on authentic and ephemeral content.