Inside NBCUniversal’s Upfront: Vin Diesel Surprise, Tina Fey Sets Up NBC’s 100th Birthday Bash and More at ‘Most Glamorous Midmorning of the Year’

May 11, 2026 10:55am PT Inside NBCUniversal’s Upfront: Vin Diesel Surprise, Tina Fey Sets Up NBC’s 100th Birthday Bash and More at ‘Most Glamorous Midmorning of the Year’

By Jennifer Maas

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Jennifer Maas

TV Business Writer

@jmaasaronson

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The Peacock network opened its 2026 upfront presentation to advertisers Monday at Radio City MusicaHall with a laser light show that included all the colors of NBC‘s logo rainbow, followed by a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers.

Set to the tune of Bruno Mars and Rosé’s “APT,” Rogers and Yang sang about the virtue of “Ads on NBC, ads on NBC,” while surrounded by dancers sporting peacock feathers in front of a big pink background cover in NBCUniversal and Comcast signage.

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