‘GTA 6’ Price Still Not Revealed, but Take-Two Chief Says Rockstar on Track to Begin Marketing This Summer

May 21, 2026 1:15pm PT ‘GTA 6’ Price Still Not Revealed, but Take-Two Chief Says Rockstar on Track to Begin Marketing This Summer

By Jennifer Maas

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Jennifer Maas

TV Business Writer

@jmaasaronson

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Rockstar Games’ “Grand Theft Auto 6″ is still on track for its Nov. 19 release but does not yet have an announced price. And that reveal isn’t coming along with parent company Take-Two Interactive‘s earnings results today.

“No,” Take-Two Interactive CEO Zelnick told Variety, when asked during an interview Thursday if a “GTA 6” pricing announcement would be coming tied to the company’s earnings release this afternoon. “We never make marketing announcements in our analyst calls. Never ever ever.”

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