Googlebook is proof Android still has an identity problem

I’ll be frank, Googlebook is an absolutely terrible name for Google’s new brand of Android-powered laptops. Not just because Google Books already exists as a search product people barely remember, but because it’s painfully dull and uninspired. Hardly the name I would have picked for a breakout product range designed to introduce Android power to the world of PCs.

Google might never have been a mastermind of brand power, but at least its previous entries have had some rhythm and rhyme. Pixel Buds, Pixel Slate, and the Pixelbook all made logical sense, aping the brand’s Pixel smartphone hardware to expand into new markets. Chromebook is a simple combination of Chrome OS and Apple’s popular MacBook moniker, making it pretty obvious what the product line set out to do. But what is a Googlebook?